Session Design chez Centura: Design graphique et culture visuelle

Centura invites you to a training session to sharpen your eye, enrich your practice, and create meaningful spaces, led by Mathieu Cournoyer, co-founder of the Montreal graphic design studio Principal.

A convivial moment of exchange and learning, by invitation only.

In an era of visual overload, where every image competes to capture our attention, a brand’s value is decided in a fraction of a second. Storefront, packaging, typography — every detail shapes the first impression a company leaves.

As digital tools and artificial intelligence make visual creation accessible to all, a question arises: have we lost our cultural and historical bearings?

Steve Jobs famously shared that a calligraphy course deeply transformed his approach to design. This experience shaped his understanding of the emotional and symbolic power of forms.

This training offers a brief journey through the history of graphic design and typography, emphasizing their close links to spatial design and architecture.

Invitation-only event.