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The Physics of the Sensible: Why Brand Is the Invisible Architecture of Experience

May 2

KANDALAFT — Research and Design Studio

Saturday May 2 13:30—15:30

477 Saint-François-Xavier Street #208, Montreal H2Y 2T2

As part of Montréal Design Week, a city-wide event celebrating design across architecture, interiors, objects, and creative practices, this talk explores a question at the core of design:

Why do some places stay with you, while others vanish, even when both are impeccable?

It’s not a question of quality. It’s a question of orchestration.

It examines what precedes every project: the founding intention. The moment — almost always bypassed — where everything is actually decided. Before the plan, the material, the protocol. From that point, nothing is ornamental. Everything is load-bearing.

— The talk takes place in the studio where Kandalaft’s practice lives — across strategy, design, and visual arts. Drinks and refreshments provided.

Limited capacity, book here.

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